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"The Payroll department not only deal with the on-going payroll processing of the Appleby Westward staff," (says Jo Hounsell, Appleby Westward's HR Director) they also work with a large number of our retailers who outsource their payroll to Appleby Westward'.
The strength of the SPAR brand was a key factor in the decision by a Cornish company to switch symbol groups for its two convenience stores in Falmouth and Truro.
The Dash Group, which provides a range of wholesale and logistics services to businesses and consumers, moved from Londis to put its two stores under the SPAR banner, a switch that coincided with its 90th anniversary as a business.
Operations Director Paul Dash said: "We had been with Londis for a number of years and felt the time had come for a change. SPAR impressed us immediately with its proposition and range and, with Falmouth being an important tourist town, we felt international visitors would readily recognise and relate to the SPAR brand."
The 2,300 sq.ft. Falmouth store, situated in the middle of town, also houses the town's Main Post Office, and had been trading as a Londis for five years. The 1,800 sq.ft. Truro store is set in a residential area on the outskirts of the city and had been under the Londis fascia for over a decade. In tandem with the switch to SPAR, the Dash Group is extending the car park to double the number of spaces to 20.
"The signage at Truro was one of the biggest changes we made to the store, and is fantastic," said Paul. "That alone has increased sales, along with the huge improvement in our chilled offering.
"The Appleby Westward team has been fantastic and special mention must go to Mike Seldon, the merchandiser, who was a real star for both refits and showed a huge commitment. He's a real asset to the team."
The Dash Group is family-owned, with roots dating back to 1925 when Percy Dale began retailing newspapers in the small village of Chacewater, just outside Truro. During the early 1980ís the business expanded considerably when Chris Dash won the first seven day a week newspaper distribution contract with News International, publishers of The Sun and Times. From 2009 to 2014 the business supplied over 1,500 retail stores across the south west as the only remaining independent newspaper wholesaler on the UK mainland. Today, the family ownership continues with the business headed by brothers Stephen and Paul.
Note to Editors: For further information on Appleby Westward, contact us via our contact page
Article updated November 2015
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