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A redevelopment of a SPAR forecourt store in East Devon has delighted customers who have praised its new look and more relaxed, spacious environment.
Julian Rinaldi, owner of the Musbury Garage and SPAR forecourt store near Axminster, said one customer had gone as far as to describe it as "the Fortnum and Mason of the area", while others have reacted positively to the changes made.
A £30,000 co-investment project with Appleby Westward has seen the store increase its selling area by 150 sq.ft. from the original 1,000 sq. ft., and present shoppers with a new bright white interior and new lighting on the forecourt and above the fascia.
"I looked at the competition before we undertook the project, carrying out a number of store visits to get some ideas. The store needed freshening and we needed to change our customers' perception of what we do. I was aware of the big gap between convenience and the multiples in terms of customer perception and I felt it was time to create a much more relaxed 'feel' in store.
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Note to Editors: For further information on Appleby Westward, contact us via our contact page
Article updated May 2016
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