Logo for SPAR and links to SPAR UK
Appleby Westward is SPAR's Retail Distribution Centre for the South West of England. More...
Click to view our Facebook page Click to view our Twitter page
Contact & Sign in
Phone: 01752 854000
E-mail: Customer Support & Contact home
Latest News

Hot Cross Buns

Fed up with this rubbish weather? need something tasty and warm to enjoy with your cuppa? look no further.. we are now stocking hot cross buns! and co...More...

Big Brand Sale

We have many Big Brand Deals in store... make sure you pop in and grab yourself a bargain or two! ...More...

5 Everyday Foods That Are Gluten Free

Getting to grips with a gluten-free diet? Maybe you’re still unsure what foods are gluten free and safe to eat. Help is at hand! We’ve put together th...More...

Need something healthy to eat?

SPAR have some quick and easy time saving ideas that taste delicious! Easy Meal.... Sweet Chilli Chicken Kebabs with Wedges! All ingredients are st...More...

Feeling under the weather

Are you feeling unwell? and need a pick me up? SPAR has everything you need...from SPAR Brand paracetamol, ibruprofen and SPAR Brand tissues. Along ...More...

Latest News - homepage
Focus on

Focus on

HR and Payroll

Payroll

"The Payroll department not only deal with the on-going payroll processing of the Appleby Westward staff," (says Jo Hounsell, Appleby Westward's HR Director) they also work with a large number of our retailers who outsource their payroll to Appleby Westward'.

Read more...

RE-MERCHANDISING EXERCISE LIFTS STORE

Dramatic Uplift In Sales After Re-Merchandising

A re-merchandising scheme at a Devon forecourt SPAR shop has seen a dramatic uplift in sales in some categories and helped reinvigorate the store.

Regional Sales Manager Christine Edwards worked with James Holliss at the Totnes Cross store to enhance end bay promotions and brighten up displays.

She called in merchandiser Helen Holmes for expert help and advice and changed elements of the store within two days, with minimum disruption to customers.

“We didn’t introduce any new products, but took some slow selling lines off and made space to encourage sales on promotions, seasonal and £1 lines,” said Christine. “Basically, there was too much stock for the size of the store, and we set out to minimise that and generally open the store up.”

Early results were sparkling. Pastry sales soared by a whopping 911%, while hot drinks were up 44%. Sandwich sales were up 26%, drinks by 12%, and hot food increased by nearly 10%.

The re-merchandising programme was carried out in various stages. Point of sale was renewed and replaced and Helen then moved on to focus her attention on beers, wines and spirits and soft drinks.

Following the restructure of sales teams, new RSM Kim Rose then looked at Newsgroup with James to explore ways of streamlining the range of news and magazines currently available in the store.

Commenting on the overall re-merchandising approach, James said: “We have had loads of positive feedback from staff and regular customers, and our locals are getting used to the new layout.”

Totnes Cross is one of three family run forecourt stores in the South Hams area. Holliss Filling Stations’ two other stores are at Townstal Road Garage, Dartmouth and California Cross, Modbury.


Note to Editors: For further information on Appleby Westward, contact us via our contact page

Help

If you have any questions or are having problems with this page, either contact our Customer Support department on 01752 854099 or complete and send the short web form on the Contact page.

Interested in becoming a retailer?

Find out more information or ask a question in our 'Become a retailer' section