Logo for SPAR and links to SPAR UK
Appleby Westward is SPAR's Retail Distribution Centre for the South West of England. More...
Click to view our Facebook page Click to view our Twitter page
Contact & Sign in
Phone: 01752 854000
E-mail: Customer Support & Contact home
Latest News

Tradeshow 2017 Success

Tradeshow 2017 Appleby Westward announced at its 2017 tradeshow that it is to extend the lower wholesale price initiative to its retailers following ...More...

Tradeshow 2017

Winners detailed below: 1st Prize – trip for two to the National Convention in Tenerife, 2018 Chartman Group 2nd Prize – deal of the day orders (...More...

Photos from the 2017 Tradeshow

Thank you to everyone who was involved in making yesterday’s Tradeshow a success, everyone’s support and hard work over the event was hugely appreciat...More...

SPAR's 60th Anniversary Digital Loyalty Programme

Win some great prices at @ http://www.spar.co.uk for details. (From 15th Jun - 16th Aug) ...More...

Fathers Day with SPAR

Don't forget Fathers Day Sunday 18th June. We have a everything you need to make his day special: - Fathers Day Gifts - Cards - Confectionery - B...More...

Latest News - homepage
Focus on

Focus on

HR and Payroll

Payroll

"The Payroll department not only deal with the on-going payroll processing of the Appleby Westward staff," (says Clare Parkin, Appleby Westward's Payroll Co-ordinator) they also work with a large number of our retailers who outsource their payroll to Appleby Westward'.

Read more...

RE-MERCHANDISING EXERCISE LIFTS STORE

Dramatic Uplift In Sales After Re-Merchandising

A re-merchandising scheme at a Devon forecourt SPAR shop has seen a dramatic uplift in sales in some categories and helped reinvigorate the store.

Regional Sales Manager Christine Edwards worked with James Holliss at the Totnes Cross store to enhance end bay promotions and brighten up displays.

She called in merchandiser Helen Holmes for expert help and advice and changed elements of the store within two days, with minimum disruption to customers.

“We didn’t introduce any new products, but took some slow selling lines off and made space to encourage sales on promotions, seasonal and £1 lines,” said Christine. “Basically, there was too much stock for the size of the store, and we set out to minimise that and generally open the store up.”

Early results were sparkling. Pastry sales soared by a whopping 911%, while hot drinks were up 44%. Sandwich sales were up 26%, drinks by 12%, and hot food increased by nearly 10%.

The re-merchandising programme was carried out in various stages. Point of sale was renewed and replaced and Helen then moved on to focus her attention on beers, wines and spirits and soft drinks.

Following the restructure of sales teams, new RSM Kim Rose then looked at Newsgroup with James to explore ways of streamlining the range of news and magazines currently available in the store.

Commenting on the overall re-merchandising approach, James said: “We have had loads of positive feedback from staff and regular customers, and our locals are getting used to the new layout.”

Totnes Cross is one of three family run forecourt stores in the South Hams area. Holliss Filling Stations’ two other stores are at Townstal Road Garage, Dartmouth and California Cross, Modbury.


Note to Editors: For further information on Appleby Westward, contact us via our contact page

Help

If you have any questions or are having problems with this page, either contact our Customer Support department on 01752 854099 or complete and send the short web form on the Contact page.

Interested in becoming a retailer?

Find out more information or ask a question in our 'Become a retailer' section