Logo for SPAR and links to SPAR UK
Appleby Westward is SPAR's Retail Distribution Centre for the South West of England. More...
Click to view our Facebook page Click to view our Twitter page
Contact & Sign in
Phone: 01752 854000
E-mail: Customer Support & Contact home
Latest News

Easy Meals @ SPAR

Need a dinner for tonight? SPAR have that covered.. with quick and easy meal solutions displayed instore from 1st June until 4th October. Here are...More...

Forder Valley Plymouth Opening

Our latest SPAR store at Forder Valley in Plymouth opened 6th July, with Costa Express and Greggs on site."...More...

Tradeshow 2017 Success

Tradeshow 2017 Appleby Westward announced at its 2017 tradeshow that it is to extend the lower wholesale price initiative to its retailers following ...More...

Tradeshow 2017

Winners detailed below: 1st Prize – trip for two to the National Convention in Tenerife, 2018 Chartman Group 2nd Prize – deal of the day orders (...More...

Photos from the 2017 Tradeshow

Thank you to everyone who was involved in making yesterday’s Tradeshow a success, everyone’s support and hard work over the event was hugely appreciat...More...

Latest News - homepage
Focus on

Focus on

HR and Payroll

Payroll

"The Payroll department not only deal with the on-going payroll processing of the Appleby Westward staff," (says Clare Parkin, Appleby Westward's Payroll Co-ordinator) they also work with a large number of our retailers who outsource their payroll to Appleby Westward'.

Read more...

OUR BEST PRICE PAYS DIVIDENDS

Kilkhampton Store Enjoys Benefits Of Scheme

Appleby Westward has invested £500k in its Our Best Price initiative to drive loyalty – and for Adrian and Michelle Hitchcock, it has paid dividends.

The couple, who run a SPAR store in The Square, Kilkhampton were fully supportive in getting behind the Our Best Price incentive scheme and believe the difference it has made makes it important for Retailers to back the offer.

The initiative was introduced by Appleby Westward to build loyalty and drive wholesale prices down, involving the price reduction of several products across a number of categories, benchmarked against Tesco, Booker, Nisa and the Co-op. It has been fully backed by the Wessex Guild.

An audit of stores held earlier this year to examine the overall performance of the scheme showed that average
participation in the scheme was 62%.
Adrian said: “We have another
convenience store within 200 yards of our own, and it is important to use as much POS as possible to give the visual impact needed to show customers the deals we offer.

“It’s better for business to get the stock turning over with lower margins helping create more cash flow and customer return rather than have product on shelves with higher margin not moving so quickly.”

He said sales had increased immediately when prices were dropped, and had continued to do so with very significant upturns particularly across categories including beers and spirits, and hot drinks.


Note to Editors: For further information on Appleby Westward, contact us via our contact page

Help

If you have any questions or are having problems with this page, either contact our Customer Support department on 01752 854099 or complete and send the short web form on the Contact page.

Interested in becoming a retailer?

Find out more information or ask a question in our 'Become a retailer' section