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"The Payroll department not only deal with the on-going payroll processing of the Appleby Westward staff," (says Jo Hounsell, Appleby Westward's HR Director) they also work with a large number of our retailers who outsource their payroll to Appleby Westward'.
A New Forest forecourt store has seen a 17% uplift in sales in the first few weeks of trading after transferring its business to SPAR.
Sean Denman, who owns Hordle Garage near New Milton, chose SPAR when he decided to modernise his forecourt store to create a better convenience offer for the local community.
In a co-investment project with Appleby Westward work got underway to increase the size of the 550 sq. ft. store by nearly 60% and the results have been instant.
“I am delighted, we have shown a 17% increase in sales already and as we develop our offer still further I am sure the store will take off even more,” said Sean, who has run the garage business for the last six years.
The store now offers an expanded chilled offer with fresh meats, a wide range of fresh fruit and vegetables, an extended grocery offer, food-to-go, bean-to-cup coffee, a full range of news, magazines and cards, and a wide variety of promotional offers.
Sean is now working to boost sales still further. He is awaiting the installation of a National Lottery terminal, and when the store receives its alcohol licence, business is bound to take off even more dramatically. “Having the Lottery and an Off Licence will definitely increase footfall and stimulate extra sales for us,” he said.
“I’m delighted we made the change and it was a natural progression to decide to brand the store under the SPAR fascia. SPAR is a highly recognised brand worldwide and in our part of the New Forest we attract lots of holidaymakers. As a result, customers trust the brand and know what they are getting. It seemed natural to go forward with them.”
Sean was full of praise for the support he received from the Appleby Westward team in bringing the new store to fruition. “The whole team have been superb and really supportive throughout the whole project and I couldn’t have asked for better,” he said. “I am extremely happy with the end result. Most importantly, our customers love what we have done too.”
Note to Editors: For further information on Appleby Westward, contact us via our contact page
Article updated September 2012
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