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Appleby Westward is SPAR's Retail Distribution Centre for the South West of England. More...
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Latest News

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Brilliant night at last nights British Firework Championships SPAR Boat Cruise! Thank you to everyone that made it a success!...More...

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Our latest SPAR store at Forder Valley in Plymouth opened 6th July, with Costa Express and Greggs on site."...More...

Tradeshow 2017 Success

Tradeshow 2017 Appleby Westward announced at its 2017 tradeshow that it is to extend the lower wholesale price initiative to its retailers following ...More...

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Focus on

Focus on

HR and Payroll


"The Payroll department not only deal with the on-going payroll processing of the Appleby Westward staff," (says Clare Parkin, Appleby Westward's Payroll Co-ordinator) they also work with a large number of our retailers who outsource their payroll to Appleby Westward'.


Marketing at Appleby Westward

Marketing at Appleby Westward

Marketing Department

Nick Vivian - Appleby Westward Nick Vivian - Head of Marketing & Customer Support:
Appleby Westward’s marketing department looks after our SPAR stores marketing regionally and for individual SPAR retailers on request.

We create and manage local campaigns that include leafleting, radio and newspaper advertising, primarily to support our three weekly promotions we also provide all associated in store point of sale material for all our stores.


We also work with suppliers to create additional activity, competitions and to source one off promotions to create a point of difference for our SPAR stores.

Some examples are shown below:

'Win a holiday with Budweiser' Prize Draw Competition Winner!

And the winner is!

Trowbridge woman Sam Winner was the winner of a £1,500 holiday prize when her aptly named entry form was the first one drawn in a competition staged in hundreds of SPAR convenience stores throughout the south west.

Sam, of Marden Walk, won the holiday after entering the competition, run by Budweiser during this summer’s World Cup, at her local SPAR store at the BP Ivy Garage in West Ashton Road, Trowbridge. Budweiser were one of the official sponsors of the tournament.

Thousands of SPAR customers in the south west entered the competition by posting their address details in prize draw boxes in stores to win a holiday in the country that won the tournament. As Spain won, Sam will be looking forward to holidaying on one of the Costas.

“I’m thrilled to have won,” said Sam. “I don’t know exactly where I am going, but am looking forward to going somewhere hot.”

Sam is pictured here receiving her prize with Nick Vivian (left), head of marketing for Appleby Westward, SPAR’s regional distribution company, and Ian Robertston, manager of the Trowbridge SPAR store.

Big Headz

SPAR Christmas Radio ad

Local Radio Christmas 2010

SPAR Leaflets

SPAR Marketing Leaflet SPAR Marketing Leaflet


For more information please contact Nick Vivian, Head of Marketing on 01752 854000.